January 11, 2022 - In the 30th year of the existence of the Brand nicko cruises, the company improves its brand image and invents the term “time to discover”. The term stands for the slow cruising practiced by nicko cruises. At the same time, the company logo was modernized.
Guido Laukamp, managing director of nicko cruises, can be cited as follows about the changes: “The new claim is a further development of our previous philosophy. We continue to rely on small ships and big experiences - nothing will change that ”. "Time to discover" combines the special characteristics of slow cruising: smaller ships, long lay times and overnight stays as well as unusual routes.
Slow cruising produces emotional experiences over the course of the journey. These include a variety of terms such as: "individual, relaxing, real, authentic, gentle, responsible, enriching, inspiring and precious". nicko cruises claims to make these sensations possible. The Stuttgart tour operator has recently been approaching interested parties with "appealing color elements and inspirational imagery" as early as the planning stage. Nicko cruises finds support from the Villingen-Schwenningen-based creative agency Gruppe Drei.
“Time to discover” stands for discoveries and intensive travel experiences in all three product areas: river, high seas and expedition. The brand relaunch is continuously implemented at all levels of communication and is used in the online presentation, on social media and also in the catalogs. A new, modern company logo and a modified website are also associated with the launch of the brand.
New company logo © nicko cruises
As far as the website is concerned, special attention was paid to user-friendliness and the so-called "user experience".