Royal Caribbean develops new destination concept on Antigua

Royal Caribbean develops new destination concept on Antigua


November 4, 2020 - The island state of Antigua and Barbuda, which belongs to the Commonwealth of Nations, and Royal Caribbean have reached an agreement. Royal Caribbean will open the first beach club of The Royal Beach Club Collection in Antigua in 2021. The island nation lives mainly from tourism. Royal Caribbean, the world's second largest cruise company, would like to cut a piece of this cake.

 

A letter of intent signed between Royal Caribbean International and the government of Antigua and Barbuda about a destination project in Antigua is causing a stir. Royal Caribbeans first beach club will open near Fort James / Antigua in 2021.

The Caribbean island of Antigua, which belongs to the Lesser Antilles, measures 281 square kilometers. It is round and is characterized by a coastline of 87 kilometers. The island's trademark are its 365 stalls. Also worth seeing island destinations are the English naval port Nelson's Dockyard, the sugar cane plantation Betty's Hope or the natural monument Devil's Bridge in east Antigua.

Antigua - Jolly Beach

Antigua - Jolly Beach


So far, cruise ship guests have left the cruise jetty in an uncontrolled and disordered manner, looking for a shared taxi and being driven to one of the nearby beaches. There you can enjoy the wonderful beach, the warm sea water, snacks and drinks from one or more beach bars and feel like you are in paradise.

Bathing bay on Antigua
Bathing bay on Antigua


The makers of Royal Caribbean do not seem to like this self-direction. In the future, guests on Antigua will be offered a unique, coordinated beach holiday. These include barbecue, pool bar, live music, and water sports and family activities. Passengers will prefer to spend their destination day in Antigua in Royal Caribbeans' closed resort.

The island nation's tourism minister is already counting the Royal Caribbean dollars. If all goes well, the project will provide the state with $ 30 million in direct revenue and $ 80 billion in indirect revenue over the next XNUMX years. There is silence about Royal Caribbean's earnings. Even jobs are created! There are already enough such exclusive resorts: Half Moon Cay / Bahamas and Amber Cove / Dominican Republic are good examples of how cruise ship guests can be isolated from their surroundings.

 

 

 

 

 

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