Oceania Cruises rely on new advertising campaign in Corona time

Oceania Cruises rely on new advertising campaign in Corona time


June 02, 2020 - The cruise market has collapsed to a previously unimaginable extent. Cruise lines are forced to react to the COVID-19 pandemic with "voluntary" suspensions of business operations. Oceania Cruises, a subsidiary of Norwegian Cruise Line Holdings Ltd, will discontinuecruises until July 31, 2020. The brand also thinks about the future. She plans as part of the campaign "Remember the Future - relive memories" your future market presence.

 

Oceania Nautica in the port of Warnemünde

Oceania Nautica in the port of Warnemünde


Oceania Cruises operate six small, luxury ships. Two of the ships that Oceania Marina and the Oceania Nautica we visited and described. The company's focus is on outstanding cuisine and more than 450 selected travel destinations around the world. The shipping company's plans envisage adding two more ships to the fleet, each for around 1.200 guests. The delivery of the new buildings was planned for the years 2022 and 2025. It remains to be seen whether the delivery dates will be realized under the given conditions.

Oceania Marina in St Petersburg

Bob Binder, Oceania Cruises President and CEO, officially announced that cruises would be well booked for 2021 and 2022. The upcoming marketing campaign is intended to increase the anticipation of planned trips and to express the associated positive experiences. The campaign describes the travel and the personal atmosphere on the shipping company's six rather small ships in an emotional and romantic way. The hashtag #RememberTheFuture was also developed for social media activities. It offers the dreams of cruise friends and recommendations from travel consultants a platform for exchanging ideas with like-minded and interested people.

In addition to the campaign, the Miami / Fl. based cruise company with an "Ultimate Offer" to customers. This sales promotion measure includes significant discounts and an additional free additional service of your choice.

Remember the Future - Oceania Cruises

 

 

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