January 25, 2022 – TUI Cruises announces that Clas Eckholt will be appointed Vice President Marketing & Sales for the “Mein Schiff” brand as of May 1, 2022. Mr. Eckholt was previously 15 years worked in various marketing and sales functions at Stage Entertainment. His task will be to promote the interaction of all commercial disciplines of the cruise line and the premium brand "My ship" to strengthen.
Wybcke Meier, CEO of TUI Cruises, comments on the appointment as follows: “Even in times of a pandemic, we receive top marks for our product concept from our guests. Our goal now is to convert the desire to travel of fans and those interested in cruises into bookings in order to successfully manage the planned growth of the Mein Schiff fleet. With Clas Eckholt, we are bringing a proven sales and marketing strategist on board...".
CEO Meier (on the left) with guests
Clas Eckholt © Photo: Morris Mac Matzen for Stage Entertainment
The management of the business administration graduate is responsible for promoting the interaction of all commercial disciplines in the future and strengthening the Mein Schiff brand with currently 17.800 beds on board the seven ships so far. By 2026, the fleet will be expanded by three more ships. Mr. Eckholt's previous 15-year tenure at Stage Entertainment, one of the world's leading providers of live entertainment, certainly qualifies him for this challenging role in pandemic times.
Cruises can be under meinschiff.com get booked.